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Leaflet Development and Testing |
Background
Our client produces a wide range of leaflets which communicate rights and responsibilities in relation to civil legal disputes. The target audience for the leaflets is a difficult one : they are often very anxious and worried about the costs of legal proceedings, and therefore the leaflets have to be very clear and authoritative.
Objectives
To explore the clarity, relevance and helpfulness of the leaflets amongst their target audience.
Approach
A series of individual in-depth interviews was conducted with the target audience, since this approach allows anonymity
Outcome
Each of the leaflets research was revised on the basis of the research.
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Case Studies