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Newsletters for Health Professionals |
Background
A variety of groups of health professionals each receive a regular newsletter, updating them on latest developments, legislative changes and policy. Over a period of year, our client asked us to conduct research amongst the target audiences for those newsletters.
Objectives
To identify the role each Bulletin fulfilled, to establish how they are used, whether they are of use, and how they could be improved.
Approach
A series of face to face and telephone depth interviews was usually employed, to ensure good coverage of the whole of each audience, and to establish the context in which the Bulletin was read.
Outcome
Each of the Bulletins was revised after the findings from the research had been fed back, and one was discontinued.
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Case Studies