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Substance Abuse Awareness Website Review |
Background
Our client had developed a website aimed at young people seeking information on substance abuse.
Objectives
To explore general use of and attitudes towards the Internet,as well as attitudes and behaviour in relation to substance abuse. To evaluate awareness of the website, and its effectiveness, credibility, strengths and weaknesses.
Approach
We conducted a series of paired depth interviews with young people (aged 13 to 16). Research was conducted within their home, and respondents demonstrated their web browsing to the moderator – including their internet set-up (bookmarks etc..), and a visit to the site.
Outcome
There were a number of negative criticisms of the site, and as a result these issues raised by the research were included in further development of the website
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Case Studies