Background
A major, global corporation wished to identify the likely needs of its consumers of the future : particularly focussing on young early adopters and `wired' kids. They felt that their expectations and needs would be crucial in developing new technology, new channels and new ways of banking/conducting e-commerce.
Objectives
The objectives were twofold : to try to help the corporation plan for future needs of those growing up in an `e-environment', and second, to help hypothesise the impact of these technologies and changes in attitude in the population in general.
Approach
We conducted a series of friendship pairs, in-home amongst young wired consumers, part of which was spent on-line with their computers, exploring their e-habits, examining their bookmarks/ favourites, and identifying the boundaries and opportunities for future channel and product development. We also conducted a series of interviews with mainstream consumers, as well as with mature consumers, in order to hypothesise the possibilities for `roll-out' amongst the general population.
Outcome
There were many surprises in the findings and which led to a number of further studies exploring specific options and issues being commissioned. The research is helping our client plan hardware and software development for the future.
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Case Studies