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Digital Channel Development |
Background
The client wished to launch a niche digital channel aimed at a group of professionals. Over 3 years they used Counterpoint to help evolve, fine tune, name and launch the channel
Objectives
To help ensure the channel developed was relevant, engaging, informative, innovative, and essential to the professionals it was aimed at.
Approach
A variety of approaches were used in the above research : group discussions, triads, paired depths, telephone depths, workshops and reconvening groups
Outcome
The channel has launched, and is enormously successful and popular with the target professionals.
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Case Studies