What makes us different 

When you work with Counterpoint, you get more than a market research agency, you get a partner who is committed to providing you the best end-to-end service to support your business decisions.

• We have a total commitment to excellence in research - taking nothing for granted, and continually improving research procedures.

• We build in adequate time for reflection on our research - ensuring great depth of thought goes into each project.

• We believe that team work is essential to building perspective and maximising time spent on a project. We put together a team of the highest calibre researchers whose training and experience match your specific needs. And if a senior researcher or principal is there for the briefing, you can be assured what he/she will be involved all the way.

• Our experience shows in all that we do, but no matter how familiar the client or the research area, we always try to provide fresh thinking. For new clients we will spend time familiarising ourselves with every different way to look at what they do before starting to put a proposal together

• Our methodology is creative, effective, never gimmicky and will always get us deeper.

• A thorough understanding of the context of the research, the respondent and our clients informs everything we do.

• We believe that good research is perceptive, seeing through the obvious to the deeper motivation and relationships. Our analysis process always address the issues the client needs addressed, as well as the ones he’s asked for.

• We believe that client value comes from valuable research and to be valuable, it must be useful. We base our findings on the data and apply our expertise to identify the strategic implications and make actionable recommendations.