|
Expert / consumer insight Workshops |
|
In this context we would combine experts and consumers in the same evening often having one group view the others' discussion from behind a two-way mirror in a viewing facility. Sometimes we even bring the two groups together afterwards, and reflect on the discussion together. This technique has had spectacular results in terms of deepening creatives'/ experts' understanding of their target, as well as helping consumers push creatives/ experts further.
|
What we do