Paired Depth Interviews are similar to Individual Depth Interviews except that they use two respondents instead of just one. This creates a dynamic element but still allows the deeper, richer picture to emerge. Paired Depth Interviews are ideal for situations, such when dealing with children or teenagers, where the respondent may feel intimidated by a one-to-one discussion and would feel more comfortable supported by a friend or peer.
Click on the links below to see related case studies:
Case Study: Review of a Website
Case Study: New Channels in Banking
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