Public sector and public service organisations are continually being urged to become more commercial and customer-focused. Counterpoint has a long track record of designing creative, cost-effective research studies that enable you to gain a deep understanding of your target audience, meet your objectives and stay within budget. Our adept and sensitive researchers are able to make respondents comfortable discussing even the most intimate and sensitive subjects ranging from smoking and drinking behaviour among young pregnant women to community standards on obscenity. We have completed projects in advertising, communications and policy development for a range of central government and other public service organisations.
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Case Study: Review of a Website
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