Technology doesn't stand still - and it changes everything. You need a market researcher who can get you actionable insights quickly - and who realises that in today's marketplace, it is not just a matter of things happening differently, but that different things are happening. The same old approach just won't work. Counterpoint's creative research methodologies enable our researchers to gain a rich understanding of underlying consumer needs and drivers even when researching totally novel concepts. Our experience enables us to look at our findings with a broad view of the interaction between the factors – social context, market context, technological context – shaping the attitudes and expectations of consumers. We have worked for some of the largest technology and telecommunications companies in the world on product and service design and development, user needs and usability assessments and lifestyle investigations.
Case Study: Global Data Transfer system
Case Study: E – Commerce and `Virtual Idol 'Concept Test
Case Study: New Channels in Banking
Case Study: Information Requirements of Viewers in a Digital Age
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What we do