Any subject dealing with consumers' finances and money requires sensitivity and deftness to get beyond superficial to the aspirations, anxieties and motivations that drive consumer behaviour in this area. Counterpoint researchers have the expertise and experience to do this. We have conducted research for a full range of financial institutions, including high street banks, offshore banks, building societies, online providers, insurance companies, stock brokers, government agencies and technology providers to the financial services industry. We have worked on new product development, communications, new entrants, channel usage, new channels and attitudes towards pensions and other complex investment products. In a time of continuous change in the financial services industry, Counterpoint has the experience and the strategic research to keep you ahead of the curve.
Case Study: Pitch Research
Case Study: New Channels in Banking
|
What we do