Counterpoint works with an impressive array of clients in radio, television and the entertainment industry. They include broadcasters, producers, entertainers and regulators. They know our experienced researchers will give them a deep, rich picture of consumer behaviour as it affects their research project. Clients also know we can look any project in the context of our knowledge of the full spectrum of their audience’s media consumption and expectations. We have worked on everything from launching new programmes to refreshing old favourites, reviewing entire schedules and understanding community standards and expectations.
Case Study: Researching News and Current Affairs Programmes on a Radio Network
Case Study: Channel & programming appeal for a family-oriented network
Case Study: Information Requirements of Viewers in a Digital Age
Case Study: Pre - Launch Magazine Research
Case Study: Post - Launch Magazine Research
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What we do