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Programme/Media Testing & Development |
The proliferation of channel and media choice has made understanding the audience all the more important. It is essential to know why the audience tunes in and why it tunes out, what are a program's or networks strengths and weaknesses, and what are the ways in which listening and watching behaviour is maintained or changed. Counterpoint's track record in this area is unparalleled. From launching new programmes to refreshing old favourites, reviewing entire schedules and understanding community standards and expectations, we have tackled some of the most complex issues in the field. Our experienced researchers can explore the values, aspirations and hang-ups to give you the insight you need.
Click on the links below to see related case studies:
Case Study: Researching News and Current Affairs Programmes on a Radio Network
Case Study: Channel & programming appeal for a family-oriented network
Case Study: Information Requirements of Viewers in a Digital Age
Case Study: Review of a Website
Case Study: Website Development
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What we do