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Individual Depth Interviews |
Individual Depth Interviews are a way to gather a rich perspective from target audience members individually. These interviews, in which a moderator follows a structured or semi-structured discussion outline, allow participants to provide a comprehensive picture of their opinions, go through their decision making in detail and articulate their feelings and motives in detail. When dealing with very sensitive topics where participants would not be comfortable in a group setting or where detailed decision making processes are under investigation this tool can be especially useful.
Our researchers are sensitive and patient interviewers. They let each respondent tell his or her own story, while making sure that the full range of issues that you need covered gets covered.
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What we do