Mini-groups are similar to Group Discussions but with four or five respondents. Like Group Discussions, they allow a dynamic and creative exchange to develop a rich picture of the views of members of your target market. Mini-groups are often the best way to approach more sensitive or intimate topics or when the sample population is difficult to assemble efficiently in large numbers but a dynamic exchange is required.
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Case Study: E – Commerce and `Virtual Idol 'Concept Test
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